Welcome to Salt+Grit
Hello! Thank you for visiting Salt+Grit!
I’m Jennifer Trezza, Founder of Salt+Grit. My dream to create immersive experiences complete with adventure, self-discovery, and FUN while immersed in epic PNW destinations has come true. Although it’s been years in the making (as is the evolution of startups!) we officially launched the Salt+Grit brand in 2023, and celebrated our first multi-day adventure in April 2024.
I love a good story, so get cozy as I share with you what Salt+Grit is all about…
First, the name. What does Salt+Grit mean? Well, it’s actually pretty simple.
SALT is an essential ingredient for life, and
GRIT is an essential ingredient for change.
Both are essential ingredients for innovation.
Remember when you were a kid and there were moments (hopefully in abundance) where you felt like you could do anything. When everything was possible and the answer ‘no’ given to you by an adult was followed by your insistent ‘but why?’. When we were young our imaginations ignited effortlessly, and we intuitively let our minds wander upon ideas, creations, curiosities, and the unknown. We were certain all of our dreams were in the realm of possibility. And then we grew up.
Somehow along the way we lost our innate ability to imagine the possible.
This is why Salt+Grit encompasses five very specific guiding principles: Exploration, Imagination, Play, Discovery, and Trust. These empowering words are the essential tools for self-innovation. With a little practice and a lot of fun, we can begin to explore the possible… and maybe even trust ourselves enough to believe we can turn the possible into reality.
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Value.
Human physiological responses to nature are astoundingly beneficial. Removing oneself from physical barriers of built environments has been scientifically proven to relax the body, reduce stress, and open neurological pathways for rejuvenation. In a world where many feel suffocated and immobilized by pressures from social constructs, jobs, peers, and politics, the need to re-evaluate and innovate one’s purpose and place in this world is in ever-increasing demand.
Salt+Grit offers immersive experiences in natural environments to help people reconnect with themselves and have FUN! Utilizing human-centered design, guests will participate in programs curated to help identify an area of focus, vision, and goals, while deconstructing barriers. Upon completion, participants will gain an enhanced and positive sense of self, clearer direction, and an elevated connectedness to their own inner compass—intuition.
Immerse in nature. Emerge with intention. Navigate your path forward.
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Founder
Salt+Grit founder, Jennifer Trezza, MS, has a 20-year career in strategy, marketing, and communications, spanning small organizations to large global corporations. Since 2020, she has dedicated her career to humanitarian aid and social good initiatives. Jennifer studied at The George Washington University, BA, and later The New School, Parsons School of Design, MS, focusing on design research and global business innovation.
Wilderness Guide
Salt+Grit Wilderness Guide, Matt Chalmers, MS, brings an impressive 30 years of teaching to our team, including former instruction and mountain guide experience with Northwest Outward Bound School. He selects and leads all of our hikes and wilderness experiences. Matt is always seeking out “5-fun” adventures and having really great trail snacks wherever he goes!
